Happy Earth Day!


Earth Day

Happy Earth Day from the KINDOM! A lot has happened since our last newsletter in January. Now into the second quarter in 2019, let's look back at some of the activities and look forward to some exciting events

Jason Momoa is our Eco Hero

If you haven't heard about it yet, Jason Momoa, the "Aquaman" and "Game of Thrones" actor, released a video last week chronicling his quest to shave his signature facial hair in order to promote recycling.

The 39-year-old said he wanted to do it to "bring awareness that plastics are killing our planet," adding that aluminum is the one thing that can save it. According to EPA data, nearly 55 percent of aluminum beer and soft drink cans were recycled compared to 30% of plastic bottles. 

"We've got to get rid of these plastic water bottles. Aquaman is trying to do the best he can, for my kids, for your kids and for the world," Momoa said.

Because, after all, we are not only KIN to each other, but also to the planet! Thank you, Aquaman, for making the KINdom a better place.

The Associated Press contributed to this report.

Love is in the Air

February was a month full of love with our Valentine capsule collection that we dropped that month. With styles that can be worn throughout the year, luckily they are still available online, like our bestseller Evelyn ruffle cami tunic dress in fuchsia, as well as other solid colors and prints, all in reclaimed fabrics from deadstock. Because, Earth Day is everyday.

Save the Polar Bears

Shortly after Valentine's, we ran a campaign for International Polar Bear Day, benefitting Polar Bears International. Climate change and sea ice loss is significantly affecting the polar bears' habitat, and and their ecosystem is in danger. Along with other animals whose existence are being threatened, climate change is a real threat. KINDOM is taking part in the efforts to make a decrease in greenhouse gas emissions by producing some of our styles domestically, and with our overseas production, by using only reclaimed or sustainable materials to reduce the amount of energy used in manufacturing. The goal is to subtract, and not to add, to climate change. You can learn more about getting involved in saving the polar bears here.

International Women's Day

For International Women's Day in March, we did a giveaway event with Signe from Green Chic Life. As a brand ambassador since the early days of KINDOM, we are so happy to see her become engaged (in one of our outfits!) with a like-minded partner who cares about the environment.
Featured in our International Women's Day giveaway was our Lulu maxi dress made of bamboo jersey with an indigenous textile yoke, created by indigenous artisan weavers of the Apayao tribe in the northern Philippines, celebrating the traditional craftsmanship that has been passed down for generations by the women in their families. By purchasing their textiles, we are preserving and protecting their heritage.

Festival Style

April came with some decent weather for the mother of all music festivals that is Coachella. With some KINDOM goodies packed up, Allison from Allison Carol took part in the festivities in our Mercy three-length convertible dress and Isabelle three-length convertible skirt. Ideal for travel, the ruffles on these beauties zip on and off to suit your globe-trotting needs, especially when dancing in the desert. :)

Fashion Revolution Week

Today is not only Earth Day, but it's the start of Fashion Revolution week. Fashion Revolution was created in 2013 as a response to the Rana Plaza factory collapse that killed over 1000 people, due to very poor working facilities and conditions. Its mission is to create awareness in unethical manufacturing practices and change consumers to be more conscious in their consumption habits and purchase goods made ethically. KINDOM works with fair-trade, compliant, or certified factories, as well as indigenous communities, to protect the rights of garment workers all over the world.
We would like to feature a young lady Li (far left) and a young man Gong Lin (far right), who both have jobs in one of the factories we work with. Li grew up in a family of farmers at a province in eastern China. Instead of following her family's footsteps, she wanted to earn a better living and was referred to a job as a garment worker in the factory. Her dream is to save enough money to build a house for her parents in her home town.

Gong Lin, on the other hand, grew up at a province in central China with a fairly decent lifestyle where his family could afford his education. He is working at the factory because he wants to design and establish his own label one day. The challenge for him at this time is finding a girlfriend, so he looks forward to dating, although his first love is clothing design.

There are lives behind each piece of clothing. Please be conscious of your purchases, check the labels, research the brands, and question why some products are so cheap. Someone's quality of life out there is paying for it. Ask #whomadeyourclothes and look for brands who share stories of #imadeyourclothes.

Let's Put Human Back in Humanity

In light of Fashion Revolution week, today we are giving away our Humanity unisex t-shirt made in USA of organic cotton and recycled polyester from plastic bottles. Please go to today's post on our Instagram page to join.

Global Swap Event

Check out Swap Society x The Riverter in partnership with Global Fashion Exchange and Fashion Revolution USA at a Global Swap Event this Sunday, April 28, 2019. KINDOM will be donating some items to the swap, be sure to be on the lookout! All you have to do is bring 5 items to swap and get equal value for your clothes. Swap Society will carefully inspect your items, and their proprietary algorithm will assign a point value to each accepted item. You can “spend” your points on new-to-you items at the swap. Points are how things are kept fair and make sure that you get equal value for what you bring in. Points are based on a few key metrics including desirability, seasonality, condition, inventory and retail value. For more information, please click here.
Hope to see you there! Let's make everyday an Earth Day.

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